Alberto Mercati Dynamic Consulting
Strategic Leadership for Industrial Disruption & Portfolio Transformation
Start with C-zero — our foundational assessment phase that aligns leadership, clarifies context, and primes your organisation for strategic impact.
Why AMDC Matters Now
Industrial markets today face accelerating disruption, portfolio complexity, and strategic ambiguity. Default strategy cycles and operational short-termism cost growth and market relevance.
At Alberto Mercati Dynamic Consulting (AMDC), we help leaders navigate disruption with clarity, frame emergent strategy effectively, and transform product portfolios for sustained growth — starting with C-zero, our proprietary pre-strategy assessment that aligns teams and insights before strategy work begins.
What We Do - Outcomes That Matter
C-zero Pre-step — Foundational Alignment & Insight
Before strategy formulation, we ensure complete clarity on market realities, leadership priorities and decision readiness. This phase reduces risks, accelerates buy-in, and sharpens strategic direction.
Navigate Disruption with Confidence
Turn uncertainty into dynamic competitive advantage. We help leadership teams anticipate inflection points and define clear course corrections.
Emergent Strategy that Works
Strategy isn't a document — it's a roadmap in action. We co-create strategic playbooks than gain traction across functions and markets.
Portfolio Transformation & Growth
Realign your portfolios with high growth opportunities. We help you reprioritise investments for relevance and profitability.
Fractional Leadership & Advisory Support
From board advisory to embedded execution support, we stay alongside your Team and help bridge strategy and results.
Who WE Serve
How We Work: AMDC Process
C-zero Pre-step
We begin with structured alignment: current context, data readiness, leadership priorities, and ecosystems constrains — ensuring strategy clarity
Wide Lens Assessment
We gather competitive, customer, and market insights using Jobs-To-Be-Done and value chain analysis.
Lean and Focused Analysis
With an "Embedded Advisor" mindset, we identify opportunities and constraints that matter most to your business objectives..
Your Solution Design & Emergent Strategy
We co-design strategy and transformation pathways grounded in your business DNA and market imperatives.
Let's go and Implement!
We partner with your team through planning, execution and adaptive refinement for dynamic cooperation and measurable outcomes.
Scenario Methodologies — Built on C-zero
Industrial Transformation Playbook
Situation: Legacy portfolio underperforming in shifting demand.
Approach: C-zero insights —> portfolio reprioritisation —> strategic roadmap.
Indicative Outcome: Clear investment focus and growth corridor alignment.
Emergent Strategy Deployment
Situation: Market disruption outpaces current planning cycles.
Approach: Rapid C-zero alignment —> strategy sprints —> cross-functional activation.
Indicative Outcome: Shared strategic direction with actionable milestones.
(These scenarios illustrate our methodology and are grounded in real transformation logic)
Ready to Begin with C-zero?
Start your strategic transformation with a C-zero Strategy Session — a focused high-value assessment that clarifies where you are, where you must go, and how to get there.
1
Schedule Consultation
Book your free 30-minute strategy session with Alberto Mercati.
2
Receive Proposal
Get your tailored action plan within 48 hours of our initial discussion.
3
Begin Transformation
Start implementing strategic solutions that drive meaningful results.
Alberto Mercati is the founder of AMDC – Alberto Mercati Dynamic Consulting, a boutique advisory practice supporting industrial B2B companies at strategic inflection points: international growth, portfolio transformation, and sustainability-driven repositioning. AMDC operates through embedded advisory and fractional executive roles, translating strategy into execution with board-level rigor.
Alberto brings nearly 40 years of international experience in the polyurethane and specialty chemicals industry. He began his career at The Dow Chemical Company in 1987 as a Technical Service & Development Engineer and progressively advanced into senior techno-commercial, marketing, and leadership roles across Europe and the United States. He played a key role in the globalization of Dow’s Polyurethane Systems Houses business, leading post-acquisition commercial integrations in France and the USA with full P&L responsibility, and later serving as Systems House Director for Italy, Yugoslavia, and Greece.
From 2010 onward, his focus shifted to global marketing, portfolio strategy, formulations, and raw materials, with increasing responsibility in construction, energy efficiency, and technical insulation markets. Between 2021 and 2024, he was appointed Dow Marketing Fellow, focusing on sustainability, brand strategy, innovation, and business ecosystems.