Alberto Mercati Dynamic Consulting
Strategic Leadership for Industrial B2B & Innovation Adoption
We help Industrial B2B leaders and scale-ups close the gap between a promising pilot and real operational adoption. C-zero by AMDC is our diagnostic architecture for startup, scale-up, and corporate collaborations and portfolio decisions.
Why AMDC Matters Now
Industrial markets are moving faster than most strategy cycles. Portfolio complexity is rising. The gap between what looks promising in a pilot and what actually gets adopted at scale is widening, and it is rarely discussed honestly before resources are committed.
Most industrial innovation initiatives do not fail because the technology is weak. They fail because the conditions for adoption inside the client organisation were never tested early enough. The wrong questions get asked too late.
AMDC exists to close that gap. We work with leaders who need to make real decisions, not just build better decks. C-zero by AMDC is the diagnostic starting point we use to surface what is actually on the table before strategy and scale-up commitments are locked in.
What We Do
Outcomes that matter for Industrial B2B leaders
C-zero Architecture
A diagnostic pass that runs before strategy and scale-up decisions are locked in. It surfaces what the client organisation can realistically absorb, how robust the visible champions actually are, and whether a pilot result can travel beyond its first site. The output is a clear go, reformulate, narrow, or stop decision, not a longer roadmap.
Navigating Disruption
We help leadership teams read inflection points early and define course corrections grounded in what plants, customers and ecosystems can realistically absorb. Uncertainty becomes a workable input, not a reason to delay.
Emergent Strategy
Strategy is a roadmap in action, not a document. We co-create strategic playbooks that connect ambition with adoption logic and gain traction across functions, regions and key partners.
Portfolio Transformation
We help you reprioritise offers, pilots and investments based on where industrial buyers can actually adopt and scale, not only where the technology looks promising. Jobs-to-be-done and growth opportunity alignment included.
Fractional Leadership and Advisory
From board-level sparring to embedded execution support, we stay alongside your team to bridge strategy and results. C-zero insights guide decisions on where to focus, which collaborations to deepen and which initiatives to stop.
Who We Serve
Industrial corporates and mid-caps
Organisations at a strategic inflection point: a portfolio choice that cannot wait, a sustainability repositioning that needs to land in real operations, or an international growth move that requires more than a market entry plan. You need clarity on what is actually adoptable before you commit.
Industrial scaleups and scaleup-ready startups
You have a working pilot and a credible technology. What you need is a clear read on whether your offer can be adopted by demanding industrial buyers at scale, and what needs to change in how you frame, price and sequence the conversation.
Innovation intermediaries
DIH, incubators, foundations and EU platforms that need to move beyond counting startups and events toward demonstrating real industrial uptake. C-zero gives your portfolio a common diagnostic lens and produces evidence of repeatable outcomes, not just activity.
How We Work
Every engagement starts the same way: we look at the industrial reality before we scale the ambition. C-zero by AMDC is the first pass. It makes explicit what the organisation can absorb, what the real options are, and what decision is actually on the table. Then we work from there.
C-zero by AMDC Architecture
Three steps. One discipline: test the conditions before you commit.
Step 1. Surface what is real
Bilateral interviews and lightweight scorecards that make visible what the organisation can actually absorb, how robust the visible champions are, and whether a pilot result can travel beyond its first site. The output is a short, honest account of what is non-negotiable, what is negotiable, and what is genuinely open.
Step 2. Frame the real choices
We translate the diagnostic into a small set of strategic trade-offs: which offers, segments, pilots or collaborations deserve focus, which should be reformulated, and which should stop. No long roadmap. A clear decision.
Step 3. Build what is needed to act
We help design the minimum structures needed to move on those choices: pilot charters, decision rules, portfolio reviews, go-to-market moves, governance rhythms. Enough to act. Not more than necessary.
C-zero by AMDC in Practice
C-zero is not a workshop or a canvas. It is the diagnostic spine we reuse across different Industrial B2B scenarios to test adoption conditions before strategy and scale-up decisions are locked in.
Corporate and mid-cap industrials
Approach: use C-zero to screen and design startup or scaleup collaborations, pilots and new industrial offers.
Typical outputs: scorecards on what the organisation can absorb and how robust the visible champions are, pilot charters, go, reformulate or stop decisions, and a clearer path from proof-of-concept to proof-of-business.
Industrial scaleups and scaleup-ready startups
Approach: use C-zero to translate technical promise into industrial buying logic and to avoid pilot purgatory with large customers.
Typical outputs: startup-to-industrial translation memos, maps of where adoption stalls and why, and bilateral diagnostics with key corporate accounts.
Innovation intermediaries
Approach: use C-zero as a lightweight layer inside existing programs to move from counting startups, pilots and events to measuring industrial adoption outcomes and repeatability across cases.
Typical outputs: portfolio-level patterns on where pilots stall and why, and program-level recommendations for better design and impact evidence.
Across these scenarios, the same C-zero questions apply. What is the organisation actually being asked to absorb? How robust are the visible champions and their coalitions? Can this pilot or solution travel beyond the first site or hero project? Answering them early does not replace your existing frameworks. It makes them honest.
Ready to Begin?
Most industrial strategies, innovation initiatives and startup-corporate collaborations do not fail because the analysis or the technology is weak. They fail because the real conditions for adoption were never tested early enough. C-zero is where we start.
Start with a conversation
A free, no-pressure 30-minute call to understand your situation and whether C-zero is the right starting point. No pitch. No commitment. Just a direct conversation about what you are facing.
Discovery Call
A scoped, paid session of 60 to 90 minutes that produces a concrete one-page output: a first read on the adoption conditions in your specific situation, and a clear recommendation on whether and how to proceed. This is the real working engagement, not a longer sales conversation.
Alberto Mercati
Founder, AMDC
Alberto Mercati is the founder of AMDC, a boutique advisory practice supporting Industrial B2B companies, scaleups and innovation intermediaries at strategic inflection points: international growth, portfolio transformation, innovation adoption and sustainability-driven repositioning. AMDC operates through embedded advisory and fractional executive roles, translating strategy into execution with board-level rigour and a strong focus on whether innovations can actually be adopted in real industrial systems.
Alberto brings nearly 40 years of international experience in the polyurethane and specialty chemicals industry. He began his career at The Dow Chemical Company in 1987 as a Technical Service and Development Engineer and progressively advanced into senior techno-commercial, marketing and leadership roles across Europe , the United States and Globally. He played a key role in the globalisation of Dow's Polyurethane Systems Houses business, leading post-acquisition commercial integrations in France and the USA with full P&L responsibility, and later serving as Systems House Director for Italy, Yugoslavia and Greece.
From 2010 onward, his focus shifted to global marketing, portfolio strategy, formulations and raw materials, with increasing responsibility in construction, energy efficiency and technical insulation markets. Between 2021 and 2024, he was appointed Dow Marketing Fellow, focusing on sustainability, brand strategy, innovation and business ecosystems. Today he recombines this experience into C-zero Architecture, AMDC's diagnostic methodology for testing startup and scaleup-corporate collaborations, pilots and scale-up plans in Industrial B2B before organisations over-commit resources, political capital and budget.